Venture watch
Posts
Greycroft Partners with Experiment: A Skincare Brand Poised for Growth

Greycroft Partners with Experiment: A Skincare Brand Poised for Growth

Syndication Team
May 06, 2024

Greycroft Partners is excited to announce its recent collaboration with Experiment, a distinctive skincare brand founded by chemists Lisa Guerrera and Emmy Ketcham. The partnership marks a significant milestone for Experiment, known for its clinically-backed products and organic growth, evidenced by substantial waitlists and social virality.

Alaina Hartley, Principal at Greycroft, emphasizes the potency of Experiment's early customer support, recognizing it as a precursor to the brand's promising future. With Experiment's trajectory set for expansion, Greycroft is eager to provide strategic support as the brand scales. For further insights into this exciting partnership, read the full article on WWD: https://wwd.com/beauty-industry-news/beauty-features/tiktok-experiment-closes-seed-round-1236320810

Greycroft | LinkedIn

Greycroft | 36,274 followers on LinkedIn. A seed-to-growth venture capital firm that partners with exceptional entrepreneurs | Greycroft is a seed-to-growth venture capital firm that partners with entrepreneurs who are striving to build category-defining companies across intelligent consumer and enterprise applications, AI infrastructure, sustainability, and consumer products. Greycroft has raised over $3 billion in capital and has made over 400 investments since inception.

www.linkedin.com/company/greycroft-partners